The Unsubscribe Tells You Something Important About Your Business
In this game of internet marketing if you are next experiencing the “Unsubscribe”.. then you simply aren’t doing something right!
Yes I said it… and if you need me too.. I will say it again..
See back when a started on-line.. about 6 years ago.. and really just started learning how to generate leads, I would get nervous about the unsubscriber.
Especially their comments as to WHY they unsubscribed.
Why? Well.. because back then I took it as though I was doing something wrong instead of realizing it was something I was doing right.
Let’s go even deeper.. when you are pulling in 1 or 2 leads a day.. well the 1 0r 2 unsubcribe notices a day makes you feel like you are not really moving forward.
Back in 2010.. I remember when I stopped sending emails all together just to avoid the unsubscribe.
Don’t read this like.. Oh.. I would not have done that.. truth be told you might just be sitting there and can’t remember the last time you emailed your list..
The unsubscribe tells you that you are marketing to your target market!
Email marketing helps you to see who is really going to join you.. and who is not.. so email your list.. and be YOURSELF.. so that those that are not feeling you.. will get off the list.
Yes you want them to unsubscribe!
Now if you are not at a point where you are building a list.. yet you are building a business on-line. Then you MUST start to build your list. Your money is in the list.
I called myself building a business for 10 years without a list.. I had little sheets of paper all over the place.. in my file cabinet with contact information from people that came to my Network Marketing meetings and home parties.. yet I had no way to follow up with each of them without picking up the phone and calling each one individually. And honestly that is a lot of time.. (See we didn’t have the internet back then to make it so easy.. lol..)
Realize we all start somewhere. Click Here and and snatch your email unsubscribe service and start creating your list now!
Behind The Scenes The Unsubscribe Can Come Across like…
I get the craziest reason for why people unsubscribe. Some simply unsubscribe and do not leave a reason.. yet there are always those ones that take it real personal and come off the list with their fist swinging!
I’v bee called the B word.. I’ve been cursed out.. I’ve been called fake.. you name it and I’ve seen it from a subscriber. Yet.. let me make sure you understand something.
Every subscriber on my list.. placed themselves there. They decided they desired the information that I was offering at any given time. They typed their email into the form.. because they wanted something.. then the emails start hitting that area of their life.. where they are unwilling to accept responsibility and then they unsubscribe focusing the anger at me that they should focus on what ever it is that has them willing to move forward.
FREEDOM HURTS SOMETIMES!! Oh YES IT DOES!!
If you are reading this post and you are living a life of freedom.. you know.. just like I know that there are many nights that I cried myself to sleep because I had to accept responsibility for my world. For my life.. for my situation.. and sometimes the truth hurts.. PERIOD!
Never Take Responsibility For The Unsubscribe, Treat It Like A Job Well Done.. As A Seed Was Sown
See I was raised in a world where my mother pretty much never made me take responsibility for my actions.. Now I felt that thing.. yet we never really sat down and had a conversation about what it really means to accept responsibility for what you say, do, think, feel, etc.
So I made a decision early on, that I would have these conversations with my daughters.. as letting the world teach me this lesson was way more painful then it had to be.
So my oldest daughter, Catherine (13) was going through a season when she was snapping on my youngest daughter Chloe (7) all the time. I finally had enough of this and decided it was time for a conversation. See I like love and peace to fill my home.. not arguing and frustration.
So I asked Catherine.. “What’s the problem, why are you snapping at Chloe?”
And she starts in… “Chloe did this.. and Chloe did that..”
I had to stop her right there.. “Catherine I didn’t ask you about Chloe.. I asked you about YOUR actions, So what is going on with YOU that you can not control your emotions and how you speak to Chloe?”
She stops.. and looks at me.. puzzled.. her eyes start watering up.. as she begins to feel the root of thing rising up in her, yet she is not sure how to express it..
I take over.. and say let me explain something to you.. “How you respond to Chloe is planting a seed as to how she will respond to you someday.. just like I planted a seed in you as to how you are responding today. I’m not surprised that you are snapping.. and not really looking at yourself.. I did the same thing at your age, because no one taught me different. Yet I’m going to share with you.. an amazing truth. One that many around you do not know or want to understand. “Every time you get frustrated with Chloe and allow her actions to determine how you respond.. you give her power over you. Chloe is now able to guide you in any direction she chooses because YOU gave her responsibility over you.”
Catherine looked…. back to that in a second..
Now when you have a unsubscribe on your list and they attack you.. that is AWESOME..as you have just been given power for pointing out a truth in that person that they are not ready to deal with yet.. so it’s really best they get off your list.. as you only have time for those that are ready to make a change in their lives and follow you!
Ok.. so Catherine is looking at me intently.. the minute I said Chloe has power over you.. her face changed.. her eyes twinkled and she said..’
“Mom, I’m tired and Chloe keeps coming in my room bothering me, and I have not figured out how to communicate to her in a way that will get her to do what I want.”
Now that this point.. I was like… “Dang.. she said it better then I would have said it”
The video below shows a prime example of a unsubscribe tossing responsibility and in doing so allowing their language to speak truth.. check it out.
Do not allow the unsubscribe link to scare you.. in some of my messages I lead with the phrase thanks for being here.. yet if you don’t like what you see “unsubscribe”.
Look.. the reality is this is part of the business.
It confirms that your email marketing is moving in the right direction.
Assignment or Challenge.. it just depends!
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