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Quadruple Your Success With These Provocative Online Marketing Tips

November 3, 2014 By Shalonda 8 Comments

 The Online Marketing Tips That Work!

online marketing

Sometimes, you might get struck with a great business idea that produces that proverbial “light bulb moment.”

When you have a great idea, you can start on your new venture.

Today.. being that it is 2014 and the internet is the best way to spread your idea, you should make sure to take note of a few tips in order to explode your new venture.  Online Marketing is part of your business plan that you should take very serious.

Read these online marketing tips below so that you can position yourself to profit swiftly with your new venture.

Online Marketing Tip #1

Consider creating a public relations web page for your business as a possible internet marketing strategy.

On this page, you can include information that can be used in web magazines and e-journals.

It can be hard to know how to go about the content on your site.

Narrow down your interests until an obvious winner is on top.

Make sure your approach is something you would enjoy and pleases others as well.

Having what you want to accomplish written down can assist you in reaching your goals.

If you are part of a smaller business, you undoubtedly know how competitive the online marketplace can be.

Do not just set prices and let them sit.

Keep your finger on the pulse of the market and adjust prices as needed.

Another method is to consolidate all your offers into a one-stop shopping resource so that your potential customers can view your items without going all over the web.

Now here is a bonus tip for this section: Instead of paying out lots of money in order for your web page to be created.. Simply click here and use a blog platform.

Why?

  1. You can make it look however you want.
  2. Search engines like it better, so basically people can actually find you online.
  3. You can expand it in many ways in order to really make your online marketing techniques benefit you greatly.

You may consider using online marketing consulting services in order to really tie down your online marketing plan. If you would like to set up a consultation call Click Here, the first 20 minutes is free.

Online Marketing Tip #2 Will Expand Your Internet Marketing Presence More!

online marketing

One important suggestion for marketing on the Internet is to adjust the content, as well as content delivery, to have your customers be under the impression they have complete control.

It is critical these days due to all of the unwanted spam and emails.

Are you searching for some way to do online marketing?

One great way is to create a way for your visitors to submit their email.

Consider offering them a discount or a special promotion if they agree to be on your mailing list.

Most people are likely to give out their email address if you offer them an incentive to do so.

A perfect example is this Free Report that goes over all the ins and outs of how to set up your online marketing. Click Here and take a look.

Another idea is to build a dictionary of terms to seem more professional.

Your customers and competitors will probably use this glossary and regard you more highly as a result.

This will just create exposure for your site because many people will be looking for these terms, and you’ll be the expert that everyone trusts to find the information.

Look at Internet marketing as something fun and not something that is a job or big chore.

If you get good results, you might want to make a career out of it. But in the beginning, look at it as something fun.

Social online marketing is a great way to make everything more fun as you will get to interact with others.

Use press releases or blurb in industry blogs as a way to promote your business and bring in traffic.

A press release that informs people in a clear and concise manner is something that many sites online would publish, depending on the market. This can boost your profile easily.

Finally every where you place a signature line online (like forums and emails), you should make sure that you have a link going back to your website/blog so that others can locate you easily. If you are active on a message board, include a link within your signature block.

Keep Smiling,

Shalonda Gordon

 

Filed Under: blogging, Featured, On-Line Marketing Tagged With: affiliate marketing, blogging, email marketing, how to create a website, internet marketing, online branding, online marketing, online marketing tips

Conquering The Sales Process Leads To True Freedom

October 1, 2014 By Shalonda 5 Comments

Keep your sales pipeline full by prospecting continuously. Always have more people to see than you have time to see them .  ~ Brian Tracy

Understanding Your Sales Process Will Show You What Bridge To Build

sales process

 I can’t speak for you..

Yet when I started my first business.. I had not idea what a sales process could do for me.

Truth be told.. had you asked me about my sales process.. I would have probably looked at you crazy and changed the subject.

LOL..

I laugh because I know for a fact that I’m not alone.

See at the beginning we join a business for a particular reason. I’ve listed a few below.. maybe you can see yourself in them:

  • More time with the family
  • Money to pay off debt
  • Money to supplement the job income
  • In order to travel the world
  • To fill a need for child support (oh.. this was me.. smile)
  • To leave the job
  • Freedom to live your life YOUR way
  • Enter your reason here

The focus in building the business is usually the end goal.

Unfortunately in the Home Based Business industry people are rarely taught how to actually sale.

Many join because the excitement of the dream becoming a reality.. then they follow the first steps given to them..

“Talk to your friends, family, co-workers, everyone you know.”

Then when you are finished with those.. simply share your business with everybody you meet.

Ok.. seriously that works at the very beginning.. yet how about when you have a 6 months under your belt…

No success.. and now you are becoming a little burned out..

You realize you are not at a river.. you must cross it to continue.. yet the bridge is missing! Now WHAT?

Well.. the bridge will appear when you discover the Sales Process.

sales process

The 7 Step Sales Process That Converts 

1. Product Knowledge: Know your product! You should understand exactly what you are offering to the market place. I always start here when consulting my marketing clients.  The first place we start is with the product.  It’s what you are selling.  Write down 5 problems that YOUR product is a solution to. If you have a line of different products, pick 3 that you will start your sales process selling.. and write down 5 problems for each product.

2. Prospecting: Yes time to locate your customers.. are help them locate you (will go more in to that later).  Prospecting is a section that many take way more lightly then they should. Everyone is not meant to use your product, or join you in business.  You have a valuable product, treat it as such. Make sure that you are digging in the right place, so that you can communicate with those that you know will benefit from your product.  Which leads to less rejection and more sales.  I wrote an entire article on this topic, you can see it here!

3. The Approach: This is where it all gets really interesting.  For this article we are going to consider the approach in the context of  lead generation, vs. the sales call.  Why? Well, I specialize in lead generation and honestly enjoy connecting with new people on auto-pilot while I’m at my daughter’s soccer game.. yet that’s just me. This is the step where you begin to build relationships.  Make sure to have follow-up emails set in your autoresponder. I recommend at least 7 very GOOD emails for each list.  Stats show that it can take up to 7 touches for a person to take action.  So make the first 7 emails count.  Another thing to consider in your approach is to remember to market to each list separately.  For example if you gathered the lead with a Facebook Marketing ebook, then send them information on Facebook Marketing.. not LinkedIn Marketing.  (Please don’t ask me how I know this.. let’s just say I learned the hard way.. ROFL)

4. The Needs Assessment: I believe this is one of the most important sections of the sales process.  Which really lines right up with number one.  Knowing the problem that your product solves allows you to know exactly how your target market will respond.  You have to take time, if the person doesn’t buy immediately, to tap into their needs. The offer that captured the lead is your initial point of assessment.  For example if a person opts in to a list talking about generating leads.. they probably have a problem getting leads.  IE: Need = Leads.  Your product is a solution to obtaining leads.. so simply tip tap on this need over and over.. then offer the solution.

5. The Presentation: Depending on the technique you use to present.. for example video, blog post, email, in person, or social media inbox remember this one thing.  Only one thing.. I don’t care what anybody else tells you.. This one thing is all you need to remember.. PERIOD!! Ok.. I just said I don’t care what you’ve heard.. this is the ONLY thing you need to remember.. “Stories sell and Facts tell”.. so what do you want to do.. Sell.. or tell.. yeah.. that’s what I thought.. smile.

6. The Close: Wow.. the close.. just give me a moment of silence.. Ok.. let’s continue.. Why the moment of silence?? Because this is where the death of the sales process occurs the most!  Never be afraid to go in for the close. Have a clear and concise call to action.  Go in with confidence.. do not.. let me repeat do not act scared.. Now you can be scared.. just don’t act like it.. I become someone else every time I close.. I may have even closed you and yes.. Now you know.. I was no longer Shalonda.. I was Michelle.  You may meet her again someday.  LOL.. Michelle is a closing BEAST!! No does not scare her.. WHY?  Because she knows if you say No today that she has her sales funnel set up so that you will Yes tomorrow! (You can set yours up in 10 minutes right here).  There many ins and out to closing.. which I will get into later this week, so make sure to snatch your free gift over on the right so that you have access when it comes out.

7. The Follow-up: One of the most overlooked sections of the sales process.  The reality is that the follow-up is for those who have purchased from you just as much as those who have not yet taken action. Make the follow-up a priority and watch your conversions raise higher and higher.  When following up on-line videos are amazing. Speak directly to your prospect in the video.. Now I realize you want to show this video to everyone on that list.. and YES.. you should.. yet when you make the video.. speak to one person. Same goes for when you write an email message.  Remember you are speaking to a person.. not a group of people.  You want the person connected with you to feel like everything you say is directly for them. The more you create this environment, the more credit cards will come flying out of pockets.

The Sales Process Is Capable of Transforming Your Business The Minute You Decide To Implement It!

lead generation

 

Assignment:

  1. Write out your vision for Freedom
  2. Go through the 7 step Sales Process
  3. Click Here And Create Your Sales Funnel In 10 Minutes
  4. Leave A Comment below telling me which step you enjoy the most!

Keep Smiling,

Shalonda Gordon

Click “Yes I Qualify!” to apply for a 30 minute coaching session where we can go through the sales process for your business today.

Filed Under: Featured, Network Marketing, On-Line Marketing, Sales Funnel Tagged With: affiliate marketing, direct sales, home based business, internet marketing, sales, Sales Funnel, sales process

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